18NTC: Day One Recap
Day One of the 18NTC saw a New York Times Bestselling Author talk speaking about her full circle journey from the first time she spoke at NTC to now, breakout sessions with tons of information and honest discussion, and a wealth of information from exhibitors.
Luvvie Ajayi- Keynote Speaker
Calling herself a “15-year overnight success,” Ajayi opened the conference by giving the crowd a glimpse into her journey. From her days of blogging on Xanga.com to now, there she detailed the many ups and downs that led to her becoming the 18NTC opening keynote speaker. We got the chance to talk to Ajayi about the importance of representation in the tech industry and inclusion.
Session 1: You Raised How Much Using SMS?
Keeping it simple. Texting reminders to donate. Speaking like a human, not a robot. All key takeaways from using SMS to raise funds for nonprofits. Presenters Rachel Kottler of Lautman, Maska, Neill & Co., Drew-Shane Daniels of Human Rights Campaign and Taylor Dankmyer of Mobile Commons took session attendees on a journey through the basics of building an SMS campaign and what nonprofits can expect when building such a strategy. A wide array of tactics for mobile advocacy were discussed, including getting petition signatures and click-to-call & patch throughs.
Session 2: How to Use Facebook’s Free Fundraising Tools to Drive Donations
Presenters Julia Campbell of J Campbell Social Marketing, Joe Gallant of Polaris Project and Jennifer Cheang of Mental Health America spoke on using the many tools via Facebook to beef up fundraising efforts. With tools like Facebook Live and to Donate button, each presented a case study on how they use free fundraising tools on the world’s leading social media platform.
Session 3: Amplifying Underrepresented Voices in Tech: How to Be an Ally
Ensuring that underrepresented voices are heard is more important than ever. The tech industry is making strides, but there is still more that can be done. Panelists Avory Faucette, Aparna Kothary, Marisa Lopez and Ryan Ozimek detailed the ways they combat issues such as avoiding uncomfortable conversations and community building.