Spring will be here before we know it, and now is the time to start to plan for the Spring Fundraising season. To help you, we have developed a Spring Fundraising Toolkit, which takes a closer look at some of the issues you’re probably already discussing.
But this year is obviously different. Spring fundraising usually takes the form of walks or runs. And events that pull tons of people together from the community. With Covid-19 still spreading, planning is complicated.
For one, some parts of the nation are working on returning to a new normal while other areas are under more restrictions. And vaccination rates wildly vary from region to region. An important aspect of your planning is to understand the nuanced needs of your community and to keep high-risk populations in mind.
In addition to the challenges we’re all facing due to the continued pandemic, Nonprofits must adjust and pivot initiatives this spring. This includes ensuring constituent and staff safety, easing concerns, and reaching fundraising goals.
Of course, for most, this is easier said than done. For many nonprofits, this event season might be the first big fundraiser they’ve held in a while. And they may need a little help getting back in the swing of things.
The Spring Fundraiser Toolkit gives you tips on:
– How to define your events
– How to create calls to action (CTAs) and goals
– How to prepare an ask
– The types of fundraisers
– Optimizing participation
– Supporter types
– Why engagement matters
– Social media checklist
Why should you engage your donors in Spring Fundraisers?
If you already have 100 fundraising volunteers and each of them only reaches out to two people, your donor base would instantly triple in one day. Even though your supporters are ready to help further your mission, most of them have busy lives. However, just like peer-to-peer fundraising is an organic fundraising process, it’s also a natural way to inform friends and family members about your nonprofit’s mission. Make the most of these interactions by collecting basic information, such as names, addresses, phone numbers, and email addresses.