The Peer-to-Peer Campaign Made Simpler Through Smart Automation
The peer-to-peer campaign has become one of the most popular forms of fundraising in recent years. It is an excellent way for a nonprofit organization to connect well with present donors and to solicit new donors and participants to strengthen their network. It has the potential to expand and diversify a donor base and spread the brand story of the organization. Peer-to-peer fundraising is a method that leverages the supporters of a nonprofit to fundraise on behalf of a nonprofit organization. And because it is a great way to cultivate new relationships with new donors and supporters and keep feeding relationships that are already established, it is one of the most important ways that any nonprofit can raise money and increase donors and supporters.
Peer-to-peer fundraising is also one of the most social ways to do fundraising because it is very grassroots. But like any fundraising idea, there are a lot of moving parts to a peer-to-peer campaign. Because this is true, many of those moving parts need to be made as easy and convenient as possible so that the campaign and any event that is part of it runs smoothly. Otherwise, a peer-to-peer campaign can easily go off the rails, and quickly.
So how do you run an effective peer-to-peer fundraising campaign that is going to make the most of the support from donors and participants, but that will also ensure that the many parts of the campaign (volunteers and participants, donors, goal tracking, the website, etc.) are all accounted for and taken care of? The best way to do this is with a software system that is several different things all in one. And it doesn’t hurt if all of those things and parts actually talk to one another. Using a stand-alone software solution is fine. But in the end, it can cost you more money and more time, something that many nonprofits are in short supply of. Therefore, if you want to run a peer-to-peer campaign, you’ll need all of the help you can get. And you and your organization can get that help by using Giveffect.
Giveffect allows any event to be turned into a peer-to-peer campaign. Be it a 5K or 10K run, a golf outing, or a marathon, it can be turned into a peer-to-peer campaign simply and in a short amount of time using our integrated and connected system. Within Giveffect, supporters are given the ability to create personal campaign pages that are tired directly to the campaign that a nonprofit is sponsoring. They can also create their own crowdfunding portal. It all starts in the back end by choosing the Campaigns option in the navigation bar. Once you do this, you then click on the “Create New Campaign” button and then choose “Fundraising” to get the process of creating your peer-to-peer campaign started.
Users can also track the progress with online thermometers, and every donor that supports the campaign is automatically added to the database due to Smart Automation. Giveffect realizes that peer-to-peer fundraising is now one of the most popular ways to fundraise because it puts the power of raising money in the hands of your supporters without them having to even set foot in your physical location. Some of your most passionate supporters can create a campaign right from the comfort of their own home, and even invite their friends and family to support.
And there is proof that using Giveffect has had a lasting impact on chapters of some of the most well known nonprofit organizations in the country. The Giveffect software system has been used to create and manage a number of peer-to-peer campaigns, from the Habitat for Humanity annual Women Build across several chapters, the Foundation for Los Angeles Community Colleges as part of the LA Marathon, and UCLA Unicamp’s 13th annual Camp-A-Thon. By using Giveffect, these organizations have seen increases in the number of donors who have participated in their campaigns, as well as an increase in funds donated. Martin Mai, Development Director of UCLA Unicamp, says that he has witnessed first hand how much of a financial impact implementing Giveffect has had on the peer-to-peer efforts of his organization. “We found that Giveffect’s ease of access and use increased the funds raised per student, up about $150 more compared to what they had raised with Blackbaud,” says Mai in regards to the funds raised by UCLA students through Unicamp. “I truly believe that if we had the same number of student volunteers fundraising this year as we did last year, we would have easily exceeded $300,000.”
By ensuring that all of your software is connected and integrated and that all systems are able to speak to one another regularly, Smart Automation ensures that your peer-to-peer fundraising campaign is ass effective as possible for you, your nonprofit and for your supporters/donors. That’s because all of the information that you glean from your peer-to-peer fundraiser is taken and stored into the back end of Giveffect automatically. There is no need to manually enter information into an Excel spreadsheet or Google Doc. It is not necessary to even go into a separate software system. You can do everything right inside of Giveffect, which then gives you the all-important 360-degree view of everything your organization has done.
And beyond Smart Automation, Giveffect allows you to create and grab reports and queries with the greatest of ease because of how we include both canned reports and customizable reports right within our system. The result is that you are able to get report information on campaigns, volunteers and donations to the right people at in the most efficient amount of time.
We would love to show you even more of what you can do in creating a peer-to-peer campaign in Giveffect. We encourage you to schedule a demo today, and we will be glad to show you the full extent of what our integrated, connected software can do for you.
Want to learn more about how Giveffect and Smart Automation can help you put together an effective peer-to-peer fundraising campaign? Schedule a demo with us today by visiting us online at giveffect.com.