Peer-to-Peer Fundraising: Pro Tips and Strategies
Picture the following: your nonprofit is looking for a new avenue to allow individuals and small groups to raise funds for your cause. You are also looking for a way to connect with a new group of donors. In the past, you’ve tried hosting community events and informational sessions. While they’ve worked somewhat well, there hasn’t been the splash that you’ve wanted. What method do you turn to now?Never fear: Peer-to-Peer Fundraising (more popularly known as Crowdfunding) may be the next avenue for you and your organization. Peer-to-peer fundraising allows nonprofit organizations to leverage supporters to fundraise on the organization’s behalf.
Individuals can create personal fundraising pages to benefit an organization and its cause. Also be referred to as social fundraising, personal fundraising or team fundraising, or just P2P, peer-to-peer fundraising serves as an excellent way to connect with and obtain new donors and reach out to new networks. It has the potential to expand and diversify your donor base and spread the story about your organization.
We realize that peer-to-peer fundraising is one of the greatest tools present day nonprofit organizations have. And Giveffect’s Fundraising platform includes all of the peer-to-peer focused tools that your nonprofit needs to get started, including:
Peer-to-Peer Branded Events
Peer-to-Peer Ticketed Events
Peer-to-Peer Run Walk Ride Event
Peer-to-Peer Crowdfunding Campaign
Peer-to-Peer Ticket sale events
Peer-to-Peer Workplace Giving
Peer-to-Peer Third Party Start your own Fundraiser
With Giveffect, supporters can create a personal fundraising site that is tied to a nonprofits’ campaign. They can track goals with the online thermometer, and all donors are automatically added to the database. Furthermore, Giveffect’s all-in-one nonprofit software connects you with all of your donors, volunteers, event participants, and supporters. Making it easy for teams to send out campaign invites and get more people involved in fundraising fun.
With personalized peer-to-peer fundraising pages, your nonprofit can customize the overall peer-to-peer fundraising campaign page. Our system embeds directly in your website, making it seamless. Supporters only need to select “Participate” and they’ll be on their way to personalize their own fundraising pages that contribute to your overall peer-to-peer fundraising campaign.
Users can build long lasting relationships with all of their supporters through the post peer-to-peer outreach tools. After the completion of a successful peer-to-peer campaign has been completed, there is still more work to be done in keep in contact with supporters. The Giveffect system automatically enters all new supporter data automatically within the database, tax-receipts and thank you notes are sent out as well. You’ll be able to measure the performance of each individual and overall campaign. You can reach out to your audience with out built-in email marketing and direct mail system.
Many of our clients have used the tools found in the peer-to-peer system to greatly impact their operations, as well as to connect with and expand their supporter/donor base. Let’s take a look at some of the best examples:
Habitat for Humanity South Palm Beach County 2017 Women Build- For this event, each volunteer team works together to reach their fund raising goal, then participates in one day of building. This was a great way for this Habitat for Humanity chapter to increase volunteer engagement and raise funds in an inventive way.
No Limits for Deaf Children Murder Mystery Luncheon – No Limits for Deaf Children in Culver City, California used the fun and intrigue of a murder mystery to raise funds to benefit the children and families that they serve. By creating levels of sponsorship and making this a ticketed event, and coupling it with an afternoon of drinks, food and throwback fun, this organization made a fun day into a successful peer-to-peer situation.
Peer-to-peer fundraising can truly be a boon for your nonprofit organization. But of course, there are questions that must be asked before taking the plunge if your organization is new to the idea of it. Among them are the following:
-What tools will be provided to your nonprofit organization?
-What tools will your supporters have access to?
-What specific metrics will be used to measure the success of the campaign?
If your organization is considering peer-to-peer fundraising as another option, start by looking at examples of organizations that are similar to yours that have been successful with it. Ask lots of questions of the people who were involved. Be sure to think about what events your donor base would want to be part of. And remember: Giveffect is here to offer as many peer-to-peer fundraising tools to make your campaign as successful as possible.
Want to learn more about how the Giveffect all-in-one software system can help your nonprofit in its fundraising efforts? Visit us online at www.giveffect.com.