{"id":2427,"date":"2022-01-05T17:35:01","date_gmt":"2022-01-05T17:35:01","guid":{"rendered":"http:\/\/www.giveffect.com\/blog\/?p=2427"},"modified":"2024-01-22T18:12:27","modified_gmt":"2024-01-22T18:12:27","slug":"nonprofit-growth-in-2021-a-review-of-giveffect-clients","status":"publish","type":"post","link":"https:\/\/wordpress.giveffect.com\/nonprofit-growth-in-2021-a-review-of-giveffect-clients\/","title":{"rendered":"Nonprofit Growth in 2021: A Review of Giveffect Clients"},"content":{"rendered":"<h5><span style=\"font-weight: 400;\">The year 2021 had its challenges. Obviously, a continued pandemic isn\u2019t ideal for anyone, let alone many nonprofits that do so much in person. But despite challenges, many Giveffect nonprofit clients found success, according to a client survey.<\/span><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">Overall, the numbers show some impressive growth! The average increase in monetary donations, average increase of funds raised by volunteers, the average increase in donor retention rates, and the average increase in first-time donors were all six percent or higher.\u00a0<\/span><\/h5>\n<h5><\/h5>\n<h5><b>Donations, Donors, and More\u00a0<\/b><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">Donations and donors are the lifeblood of most nonprofits. Growth can mean expanded services to help even more clients, while declines usually mean you may have to reduce services.\u00a0<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\" wp-image-2429 alignright\" src=\"https:\/\/www.giveffect.com\/blog\/wp-content\/uploads\/2022\/01\/Year-in-Review-sidebar.png\" alt=\"\" width=\"669\" height=\"350\" data-wp-pid=\"2429\" srcset=\"https:\/\/wordpress.giveffect.com\/wp-content\/uploads\/2022\/01\/Year-in-Review-sidebar.png 1200w, https:\/\/wordpress.giveffect.com\/wp-content\/uploads\/2022\/01\/Year-in-Review-sidebar-300x157.png 300w, https:\/\/wordpress.giveffect.com\/wp-content\/uploads\/2022\/01\/Year-in-Review-sidebar-1024x536.png 1024w, https:\/\/wordpress.giveffect.com\/wp-content\/uploads\/2022\/01\/Year-in-Review-sidebar-768x402.png 768w, https:\/\/wordpress.giveffect.com\/wp-content\/uploads\/2022\/01\/Year-in-Review-sidebar-360x188.png 360w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/span><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">In 2021, Giveffect clients said that they experienced an average 11-20%\u00a0<\/span><b>increase<\/b> <b>in<\/b> <b>donations<\/b><span style=\"font-weight: 400;\">. And while all 2021 numbers aren\u2019t in yet, that\u2019s already considerably higher than the 5.1% increase that all nonprofits saw in 2020, according to the most recent <a href=\"https:\/\/givingusa.org\/wp-content\/uploads\/2021\/06\/GUSA2021_Infographic_Digital.pdf\"><span style=\"color: #3366ff;\">Giving USA report<\/span><\/a>.<\/span><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">This kind of growth means that these organizations can continue to expand and build on that success this year, maintain recent constituents and use the growth as a springboard to even more growth.\u00a0<\/span><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">In addition, the average increase in <\/span><b>donations raised by volunteers<\/b><span style=\"font-weight: 400;\"> was also up 11-20% for Giveffect clients, showing that this was a strong part of the overall donation increase.\u00a0<\/span><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">Much of the growth was volunteer driven, which is fantastic news for volunteer-centric organizations. Volunteers can develop stronger relationships with donors in their community and create more loyal donors over the long term.\u00a0<\/span><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">Also, the average increase in <\/span><b>donor retention rate<\/b><span style=\"font-weight: 400;\"> for Giveffect clients was 6-10%. Compared to the overall decline nonprofits witnessed in 2020, this is considerably higher. In 2020, the retention rate was 43.6%, a 4.1% drop, according to the <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/afpglobal.org\/fundraising-effectiveness-project-giving-increases-significantly-2020-even-donor-retention-rates\">Fundraising Effectiveness Project<\/a><\/span>. Giveffect clients overcame the previous year\u2019s dip and then some.<\/span><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">Retention is obviously key as you often have to spend much less time and energy to keep a donor, than develop a new donor. And at a time when nonprofits have been losing donors, having a positive retention rate can make a huge difference.\u00a0<\/span><\/h5>\n<h5><\/h5>\n<h5><b>First-time donors<\/b><span style=\"font-weight: 400;\"> were also up, with Giveffect clients seeing an average increase of 6-10% in 2021. This tracks as the second year of high first-time donor growth as 2020 had an 18.5% increase in new donors, according to the <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/afpglobal.org\/fundraising-effectiveness-project-giving-increases-significantly-2020-even-donor-retention-rates\">Fundraising Effectiveness Project<\/a><\/span>.\u00a0<\/span><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">Overall, Giveffect\u2019s donor management and communications systems allow clients to easily segment and parse groups of donors, to allow for a more personalized outreach. But at the same time, you can use templates to easily create and tweak communications (including emails, text messages, and more) for each group. Clients can more easily sort and find trends in donations; then use the same system that can professionally and easily modify personalized outreach. The system also allows you to see a holistic profile of each donor, so you can see events and fundraising activities as well, and also personalize outreach on those categories.<\/span><\/h5>\n<h5><\/h5>\n<h5><b>Volunteering<\/b><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">Volunteers are a massive driving force for most nonprofits. Happy volunteers create more volunteers. And happy volunteers create more donations. An engaged volunteer is often a happy volunteer.\u00a0<\/span><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">The average increase in <\/span><a href=\"https:\/\/www.giveffect.com\/nonprofit-resource-center\/volunteer-engagement-7-strategies-smart-nonprofits-swear-by\/\"><b>volunteer engagement<\/b><\/a><span style=\"font-weight: 400;\"> for Giveffect clients was 11-20% for 2021. This is a welcome sign after some nonprofits have had difficulty during the pandemic. Giveffect\u2019s volunteer system allows volunteers to be a partner in the management system. They can access and set their own schedule, which greatly simplifies the process for both the volunteers themselves and the management team.\u00a0<\/span><\/h5>\n<h5><\/h5>\n<h5><b>Hours Saved a Month<\/b><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">Work hours are always an issue for nonprofits, particularly in a tight hiring market. When you can save on rote administrative tasks, it can make a huge difference in both employee satisfaction and overall staff productivity.\u00a0<\/span><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">In 2021, Clients using Giveffect reported that they <\/span><b>save 20-30 hours a month in daily administrative tasks<\/b><span style=\"font-weight: 400;\">. Giveffect\u2019s automation and all-in-one structure means that everything from complex reports to communication campaigns can be automated quickly. No more importing and exporting files from one program to another, leaving yourself open to human error.\u00a0<\/span><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">To focus more granularly on hours saved, creating fundraising event pages with Giveffect streamlines the entire process. Without it, these pages can often need multiple departments and owners. Even minor edits can take days to finalize.\u00a0<\/span><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">For a <\/span><b>fundraising event page<\/b><span style=\"font-weight: 400;\">, it took Giveffect clients an average of 10-15 minutes to complete building a page. That average includes more complex pages like auction pages. Giveffect\u2019s all-in-one system that uses modern templates allows anyone to create modern, stylish event pages quickly.\u00a0 And that is from start to finish, no other processes or IT involvement needed.\u00a0<\/span><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">This process can save hours of involvement from multiple teams, creating a simple workflow that can be accessed by any one person in the organization who has proper permissions.\u00a0<\/span><\/h5>\n<h5><\/h5>\n<h5><b>Take a Closer Look<\/b><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">You can take a closer look at how Giveffect has helped nonprofits by viewing <a href=\"https:\/\/www.giveffect.com\/blog\/category\/client-case-studies\/\"><span style=\"color: #3366ff;\">case studies<\/span><\/a><\/span><span style=\"font-weight: 400;\">\u00a0that break down how different nonprofit organizations use Giveffect to increase donations, donor relations, volunteer relations, and more.\u00a0<\/span><\/h5>\n<h5><\/h5>\n<h5><span style=\"font-weight: 400;\">Or to learn how Giveffect could help your nonprofit directly, schedule a demo today:<\/span><\/h5>\n<p><a href=\"https:\/\/www.giveffect.com\/book-demo?utm_source=wordpress&amp;utm_medium=blog&amp;utm_campaign=GE_+adrian_blogclientsuccess\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2309 aligncenter\" src=\"https:\/\/www.giveffect.com\/blog\/wp-content\/uploads\/2021\/10\/Book-a-Demo.png\" alt=\"\" width=\"300\" height=\"100\" data-wp-pid=\"2309\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The year 2021 had its challenges. Obviously, a continued pandemic isn\u2019t ideal for anyone, let alone many nonprofits that do so much&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[478],"tags":[144,494,495,220],"class_list":{"0":"post-2427","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-post","8":"tag-donor-management-crm","9":"tag-nonprofit-operations","10":"tag-nonprofit-technologies","11":"tag-volunteer-management"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nonprofit Growth in 2021: A Review of Giveffect Clients<\/title>\n<meta name=\"description\" content=\"The year 2021 had its challenges. 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