{"id":3418,"date":"2022-06-02T22:06:39","date_gmt":"2022-06-02T22:06:39","guid":{"rendered":"https:\/\/wordpress-1195505-4214693.cloudwaysapps.com\/?p=3418"},"modified":"2024-05-29T13:39:16","modified_gmt":"2024-05-29T13:39:16","slug":"4-ways-to-engage-donors-through-employer-giving-programs","status":"publish","type":"post","link":"https:\/\/wordpress.giveffect.com\/4-ways-to-engage-donors-through-employer-giving-programs\/","title":{"rendered":"4 Ways to Engage Donors through Employer Giving Programs"},"content":{"rendered":"\n

For organizations looking to bring their fundraising revenue to the next level<\/a>, prioritizing corporate philanthropy is the way to go. And within corporate philanthropy, employer giving (also known as workplace giving<\/a>) programs enable causes to engage both for-profit business partners andsimultaneouslyrs at the same time. It\u2019s a win-win!<\/p>\n\n\n\n

Unfortunately, billions of dollars in available employer-giving revenue go unmatched each year, largely due eligible donors not being aware or not following through to complete the process. As a result, many organizations aim to elevate employer-giving programs as an impactful source of funding by promoting opportunities to supporters.<\/p>\n\n\n\n

In this guide, we\u2019ll cover four of the most impactful ways that nonprofits can do so. These include the following best practices:<\/h2>\n\n\n\n
  1. Educate donors about employer-giving programs<\/a><\/li>
  2. Highlight matching gift opportunities during the giving process<\/a><\/li>
  3. Follow up with match-eligible donors post-transaction<\/a><\/li>
  4. Thank your donors for participating in employer giving<\/a><\/li><\/ol>\n\n\n\n

    The more you can engage donors through employer-giving initiatives, the better results you\u2019re likely to see from the programs. And doing so doesn\u2019t have to be difficult, either. Let\u2019s begin!<\/p>\n\n\n\n

    1. Educate donors about employer-giving programs<\/h2>\n\n\n\n

    The number one reason why eligible donors fail to participate in their employers\u2019 corporate giving programs is that they are not aware of the program’s existence. Thus, a logical first step for many organizations is to educate supporters about the giving opportunities.<\/p>\n\n\n\n

    Take a proactive approach to inform donors about these programs and where they can find out more. For example, some of the most common ways to promote employer-giving include: <\/p>\n\n\n\n