{"id":6341,"date":"2024-11-14T15:48:19","date_gmt":"2024-11-14T15:48:19","guid":{"rendered":"https:\/\/www.giveffect.com\/nonprofit-resource-center\/?p=6341"},"modified":"2024-11-14T16:03:29","modified_gmt":"2024-11-14T16:03:29","slug":"essential-tips-for-year-end-fundraising-success","status":"publish","type":"post","link":"https:\/\/wordpress.giveffect.com\/essential-tips-for-year-end-fundraising-success\/","title":{"rendered":"Year End-Fundraising: Top 13 Essential Tips for Success"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.giveffect.com\/nonprofit-resource-center\/making-end-of-year-giving-more-efficient\/\"><span style=\"font-weight: 400;\">end of the year<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most fruitful times of giving. In fact, <\/span><a href=\"https:\/\/givingusa.org\/what-new-research-tells-us-about-how-donors-give-in-december-and-year-round\/\"><span style=\"font-weight: 400;\">17-20% of the average nonprofit\u2019s revenue<\/span><\/a><span style=\"font-weight: 400;\"> is raised in December.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, with so much opportunity and potential comes some stress, too, on how to maximize it. In this blog, we\u2019ll cover exactly why year-end fundraising is important and 13 ways to make the most of it.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why is Year-End Fundraising Important for Nonprofits?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The end of the year is often a period of increased giving and <\/span><a href=\"https:\/\/www.giveffect.com\/nonprofit-resource-center\/maximizing-donor-engagement-leveraging-nonprofit-donation-software\/\"><span style=\"font-weight: 400;\">donor engagement <\/span><\/a><span style=\"font-weight: 400;\">\u2014 for a few reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Holiday Generosity<\/b><span style=\"font-weight: 400;\">: The holiday season, particularly in November and December, sees <\/span><a href=\"https:\/\/doublethedonation.com\/year-end-fundraising-and-matching-gifts\/\"><span style=\"font-weight: 400;\">a spike in charitable giving<\/span><\/a><span style=\"font-weight: 400;\">. People are more inclined to give due to the festive spirit and a sense of giving back to the community.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tax Incentives<\/b><span style=\"font-weight: 400;\">: Many donors are motivated to give before the calendar year ends to take advantage of tax deductions for charitable donations. This deadline encourages last-minute contributions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Budget Planning<\/b><span style=\"font-weight: 400;\">: Nonprofits often rely on year-end donations to meet annual budget goals. Successful year-end campaigns can help cover operational expenses, fund specific programs, or provide financial stability for the upcoming year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased Engagement<\/b><span style=\"font-weight: 400;\">: Year-end campaigns provide a strategic opportunity to engage with both current and potential donors, often reactivating lapsed donors or reaching new supporters through targeted campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Giving Tuesday Momentum<\/b><span style=\"font-weight: 400;\">: The global <\/span><a href=\"https:\/\/www.giveffect.com\/nonprofit-resource-center\/countdown-to-giving-tuesday-top-tech-strategies-to-maximize-donations\/\"><span style=\"font-weight: 400;\">Giving Tuesday<\/span><\/a><span style=\"font-weight: 400;\"> movement, which falls after Thanksgiving, kicks off the year-end giving season and encourages digital donations, social media engagement, and peer-to-peer fundraising.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Top 13 Fundraising Tips for Year-End Giving\u00a0<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Start Planning Early<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The end of the year is always busy for nonprofits\u2014not just from a fundraising perspective. At the end of the year, organizations are wrapping up annual reports, sending out tax receipts, and getting prepared for next year, too. That\u2019s why planning and starting early for year-end fundraising is essential for reducing stress and maximizing impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hold an early planning meeting (consider July) to assign tasks, define deadlines, and organize workflows. Plus, assign roles and responsibilities to ensure that everyone is clear on their tasks before crunch time.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Set Clear Goals and Metrics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Setting clear, measurable goals keeps your team focused and aligned on what success looks like. SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound), specifically help break your campaign into manageable milestones while defining <\/span><a href=\"https:\/\/www.giveffect.com\/nonprofit-resource-center\/understanding-key-performance-indicators-kpis-for-nonprofits\/\"><span style=\"font-weight: 400;\">KPIs<\/span><\/a><span style=\"font-weight: 400;\"> such as donor acquisition, average gift size, and engagement rates ensures you\u2019re tracking progress.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some examples of SMART goals include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase Online Donations by 20% Before December 31st<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Raise $50,000 in Year-End Giving by December 15th<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtain 100 New Monthly Recurring Donors by the End of Q4<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When setting your SMART goals, use data from previous campaigns to set benchmarks and create a real-time tracking dashboard so your team can monitor progress.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Segment Your Donor Base<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every donor is different, so the way in which your nonprofit engages them should be different, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segment your donor list to ensure the success of your fundraising appeals. This allows you to tailor your messaging, increasing engagement and conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, use your nonprofit <\/span><span style=\"font-weight: 400;\">CRM or <\/span><a href=\"https:\/\/www.giveffect.com\/donor-moves-management\"><span style=\"font-weight: 400;\">donor moves management <\/span><\/a><span style=\"font-weight: 400;\">system t<\/span><span style=\"font-weight: 400;\">o divide your donor list based on factors like donation history or engagement level. Then, create and automate specific campaigns for groups like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First-time donors: Emphasize the impact of their initial gift and invite them to give again with a story of how their contribution made a difference.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recurring donors: Thank them for their ongoing support and provide an exclusive update on your organization\u2019s achievements this year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lapsed donors: Reconnect by acknowledging their past support and sharing specific ways their renewed contribution could help close the year on a high note.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">4. Craft Compelling Stories and Messaging<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You make your mission more relatable and persuasive by showcasing real-life stories of your impact. Combining these stories with data reinforces credibility, and diversifying content (videos, testimonials, infographics) makes your message more engaging across platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some examples might include:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Personal Impact Stories: <\/b><span style=\"font-weight: 400;\">Highlight the story of a single individual or family whose life was transformed by the nonprofit\u2019s programs and services.<\/span>\n<ul>\n<li aria-level=\"2\"><span style=\"font-weight: 400;\">Example: \u201cWhen Jane lost her job and struggled to feed her two young children, our food pantry provided the nourishment they needed to get back on their feet. Now, her kids are thriving, and she\u2019s found stable employment thanks to the support of our community.\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Donor Testimonials: <\/b><span style=\"font-weight: 400;\">Feature a quote or short narrative from an existing donor explaining why they choose to support the nonprofit.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Example: \u201cI\u2019ve been donating to XYZ Nonprofit for the past 10 years because I believe so strongly in their mission to provide housing and job training for homeless veterans. Seeing the faces of the men and women they\u2019ve helped get back on their feet is the most rewarding feeling.\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Year-in-Review Highlights: <\/b><span style=\"font-weight: 400;\">Summarize the nonprofit\u2019s key achievements, milestones, and impact over the past year.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Example: \u201cIn 2023, your support allowed us to provide safe shelter for 500 homeless individuals, connect 300 job seekers with employment, and deliver 50,000 meals to families in need. With your year-end gift, we can build on this momentum and expand our reach even further in 2024.\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">5. Optimize Your Online Donation Process<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to research, <\/span><a href=\"https:\/\/doublethedonation.com\/nonprofit-fundraising-statistics\/?__hstc=52886775.76f93580adbe7725e61ef2c8ee55d584.1729090109477.1729090109477.1729090109477.1&__hssc=52886775.1.1729090109477&__hsfp=782131645\"><span style=\"font-weight: 400;\">63% of donors prefer to give online,<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/mrbenchmarks.com\/\"><span style=\"font-weight: 400;\">mobile users represent 52% of all visits<\/span><\/a><span style=\"font-weight: 400;\"> to nonprofit websites. That\u2019s why your donation page should provide a frictionless experience in order to reduce drop-off rates and encourage higher conversions.|<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To make sure your online donation process is optimized, conduct a thorough audit of your donation page to ensure it\u2019s user and mobile-friendly as well as fast and efficient. Plus, be sure to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce the number of required fields<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer multiple payment options (credit card, PayPal, Apple Pay, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include suggested donation amounts and the option for recurring gifts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run A\/B tests to determine what design changes or calls-to-action perform best<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.giveffect.com\/nonprofit-resource-center\/ronald-mcdonald-house-greater-hudson-valley-400k-raised-in-a-single-year-with-giveffect\/\"><span style=\"font-weight: 400;\">Learn how Ronald McDonald House raised $400k Raised in a Single Year with Giveffect \u2192<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">6. Leverage Multiple Communication Channel<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While email remains a top channel for direct appeals, social media, direct mail, phone calls, and even peer-to-peer fundraising each provide unique advantages. An integrated, multi-channel strategy ensures your message is seen wherever your donors are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plan ahead to ensure a consistent message across all platforms and experiment with unique elements for each channel (e.g., peer-to-peer fundraising via social media). Then, build a detailed content calendar for all communication channels that includes information on channels like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email Campaigns:<\/b><span style=\"font-weight: 400;\"> Start with an introduction to your year-end campaign, follow up with impact stories, and send reminders as the fundraising deadline approaches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Media: <\/b><span style=\"font-weight: 400;\">Share impact images, short interviews with beneficiaries, or \u201cthank you\u201d videos. Or even host a live video session on Facebook, Instagram, or YouTube to humanize your organization and connect with your audience in real time.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Direct Mail: <\/b><span style=\"font-weight: 400;\">Address each donor by name, thank them for their past support, and highlight the specific impact their gift could make. Share a personal story or beneficiary testimonial to make an emotional connection, too.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SMS\/Text Messaging:<\/b><span style=\"font-weight: 400;\"> Text messages should be brief and direct, such as \u201cOnly 24 hours left to make a tax-deductible gift!\u201d Include a clear link to your donation page to make it as easy as possible for donors to give.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">7. Create Urgency<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Urgency drives action \u2014 creating deadlines (such as tax deadlines or time-limited matching gifts) encourages donors to act quickly. Reminders, countdowns, and the threat of missing out on a match or opportunity can spur last-minute donations, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few ways to integrate this strategy into your year-end fundraising campaign:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrate a countdown timer on your donation page and emails to create visual urgency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan multiple \u201clast chance\u201d messages leading up to key deadlines (like December 31st for tax-deductible donations).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use email subject lines that indicate time sensitivity to catch donors\u2019 attention<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">8. Host a Virtual or In-Person Event<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Capitalize on the giving season by hosting a virtual or in-person event, such as a holiday gala, live-streamed Q&A, or online auction. Use this event to celebrate your organization\u2019s successes, thank donors, and make a final ask for support before the year ends.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">9. Maximize #GivingTuesday Momentum<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use the momentum from #GivingTuesday as a launchpad for your year-end campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, be sure to:<\/span><\/p>\n<ul>\n<li><b>Follow Up with Giving Tuesday Donors: <\/b><span style=\"font-weight: 400;\">Immediately after Giving Tuesday, send personalized thank-you messages to all donors who contributed that day. Then, encourage them to consider making an additional year-end donation to help the organization achieve its goals.<\/span><\/li>\n<li aria-level=\"1\"><b>Segment and Retarget Giving Tuesday Leads: <\/b><span style=\"font-weight: 400;\">Identify individuals who engaged with your nonprofit on Giving Tuesday but did not donate. Segment this group and create targeted, tailored follow-up campaigns to nurture them as potential year-end donors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Launch a Giving Streak Challenge: <\/b><span style=\"font-weight: 400;\">Encourage Giving Tuesday donors to continue their generosity by creating a \u201cgiving streak challenge.\u201d Set a goal for the number of consecutive days or weeks donors should give, offering incentives or recognition for those who maintain their streak.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integrate Giving Tuesday into Year-End Messaging: <\/b><span style=\"font-weight: 400;\">Seamlessly weave references to Giving Tuesday into the nonprofit\u2019s year-end fundraising campaign messaging and materials.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">10. Offer Matching Gift Opportunities<\/span><\/h3>\n<p><a href=\"https:\/\/doublethedonation.com\/nonprofit-fundraising-statistics\/?__hstc=52886775.76f93580adbe7725e61ef2c8ee55d584.1729090109477.1729090109477.1729090109477.1&__hssc=52886775.1.1729090109477&__hsfp=782131645\"><span style=\"font-weight: 400;\">An estimated $2\u2013$3 billion<\/span><\/a><span style=\"font-weight: 400;\"> is donated through matching gift programs annually. When prepping for year-end fundraising, give donors the chance to get their gifts matched.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Approach potential matching donors early, then plan specific time periods for matching gift campaigns. Use compelling visuals to emphasize the multiplier effect of a matched gift, and schedule your campaign to capitalize on key giving moments.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">11. Encourage Donors to Give Stock or Crypto<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Provide alternative giving options like stock or cryptocurrency donations, which can offer significant tax advantages to your supporters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Highlight the benefits of donating appreciated assets, like avoiding capital gains tax, share simple instructions for this type of giving, and partner with platforms that facilitate these types of donations.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">12. Engage Your Board and Volunteers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your board and volunteers are some of your most passionate advocates. That\u2019s why encouraging them to fundraise via their personal networks can expand your reach exponentially.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kick off the team\u2019s involvement early with a dedicated meeting where you provide easy-to-use tools and templates, and set up personalized peer-to-peer fundraising pages to make it simple for them to share your campaign with their networks.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">13. Follow up and Show Impact<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Donor retention is just as important as donor acquisition. Throughout your year-end fundraising campaign and after, be sure to touch base with supporters by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automating personalized thank-you emails using marketing and communications systems or even<\/span><a href=\"https:\/\/www.giveffect.com\/nonprofit-resource-center\/unleash-ais-potential-5-practical-strategies-for-year-end-fundraising-success-webinar-recording\/\"><span style=\"font-weight: 400;\"> generative AI tools<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending <\/span><a href=\"https:\/\/www.giveffect.com\/nonprofit-resource-center\/videos\/year-end-workshop-customize-giving-statements-and-tax-receipts-webinar-recording\/\"><span style=\"font-weight: 400;\">customized giving statements and tax receipts<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scheduling impact updates to keep donors informed and engaged throughout the campaign, and providing a detailed report in January to demonstrate the collective impact of all donations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posting on social media or other public forums about the impact your supporters have made<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Make the Most Out of Your Year-End Giving Campaign with Giveffect<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To maximize year-end giving, nonprofits need a comprehensive solution that streamlines operations, engages donors effectively, and amplifies fundraising efforts across multiple channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With its all-in-one nonprofit management software, <\/span><a href=\"https:\/\/www.giveffect.com\/\"><span style=\"font-weight: 400;\">Giveffect<\/span><\/a><span style=\"font-weight: 400;\"> integrates everything from donor databases and email marketing to event management and online giving. This seamless approach not only saves time but also enhances donor segmentation and personalization, making it easier to execute targeted, multi-channel campaigns with precision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, Giveffect\u2019s automation features ensure that your team can focus on what matters most\u2014building relationships and driving impact. From optimizing your donation pages to setting up matching gift campaigns and automating follow-up communications, Giveffect equips nonprofits with the tools to help you meet\u2014and exceed\u2014your fundraising goals.<\/span><\/p>\n<p><a href=\"https:\/\/www.giveffect.com\/book-demo\"><span style=\"font-weight: 400;\">Book a free demo\u2192<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The end of the year is one of the most fruitful times of giving. In fact, 17-20% of the average nonprofit\u2019s revenue&#8230;<\/p>\n","protected":false},"author":4,"featured_media":6343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[478],"tags":[158,498],"class_list":["post-6341","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog-post","tag-fundraising","tag-year-end"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Year End-Fundraising: Top 13 Essential Tips for Success<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress.giveffect.com\/essential-tips-for-year-end-fundraising-success\/\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Year End-Fundraising: Top 13 Essential Tips for Success","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wordpress.giveffect.com\/essential-tips-for-year-end-fundraising-success\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/wordpress.giveffect.com\/essential-tips-for-year-end-fundraising-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wordpress.giveffect.com\/"},{"@type":"ListItem","position":2,"name":"Year End-Fundraising: Top 13 Essential Tips for Success"}]}]}},"_links":{"self":[{"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/posts\/6341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/comments?post=6341"}],"version-history":[{"count":4,"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/posts\/6341\/revisions"}],"predecessor-version":[{"id":6346,"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/posts\/6341\/revisions\/6346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/media\/6343"}],"wp:attachment":[{"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/media?parent=6341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/categories?post=6341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/tags?post=6341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}