{"id":6371,"date":"2024-12-05T19:42:47","date_gmt":"2024-12-05T19:42:47","guid":{"rendered":"https:\/\/www.giveffect.com\/nonprofit-resource-center\/?p=6371"},"modified":"2024-12-05T19:44:26","modified_gmt":"2024-12-05T19:44:26","slug":"make-your-early-year-campaigns-standout","status":"publish","type":"post","link":"https:\/\/wordpress.giveffect.com\/make-your-early-year-campaigns-standout\/","title":{"rendered":"Top 8 Ways to Make Your Early Year Campaigns Standout"},"content":{"rendered":"

The beginning of the year is a fresh, exciting new opportunity to engage long-standing supporters and reach new ones. After the busyness of the holiday seasons and the <\/span>end of the year<\/span><\/a>, the beginning of the following year is crucial \u2014 donors are excited to commit or re-commit to resolutions and often have a renewed interest in helping the causes they most care about.<\/span><\/p>\n

Because lots of nonprofits take advantage of this fresh new fundraising season, it can be hard to stand out from the crowd. In this blog, we\u2019ll cover some of our top tips for grabbing the attention of donors so that you can start the year off right.<\/span><\/p>\n

1. Tap Into The “Fresh Start Effect”<\/b><\/h2>\n

The “Fresh Start Effect” is a psychological phenomenon where people are more likely to take action toward goals during temporal landmarks, like the new year. In fact, research shows that <\/span>62.9% of people <\/span><\/a>are more likely to commit to a goal when they begin at the start of a new week or year.<\/span><\/p>\n

For nonprofits, this presents a great opportunity for fundraising, and aligning organizational missions with personal transformation goals. People\u2019s increased receptivity to change creates a perfect opportunity for nonprofits to introduce new initiatives, reframe existing programs, and capture donor attention when they’re most psychologically primed to engage.<\/span><\/p>\n

To capitalize on this, try offering:<\/span><\/p>\n