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When most nonprofits were gearing up for Giving Tuesday, Good Samaritan Services<\/strong><\/a> in Pennsylvania chose a different path. Instead of joining another crowded day of appeals, the team built a month-long campaign that was entirely their own, and it paid off.<\/p>\n Their initiative, Go + Do x2<\/strong>, brought in $275,000 in one month<\/strong>, including $125,000 in match sponsorships<\/strong> and 118 first-time donors<\/strong>. Behind the scenes, Giveffect\u2019s all-in-one fundraising and CRM platform powered every step, keeping the campaign cohesive, data-driven, and ready to repeat.<\/p>\n For years, Good Samaritan participated in a community giving day with hundreds of other nonprofits. The exposure was valuable, but the structure limited their potential:<\/p>\n The team realized that to inspire donors and reach both counties, they needed to control the timing, story, and donor experience.<\/p>\n \u201cWe decided to move in a different direction, and it very much paid off.\u201d In 2024, Good Samaritan launched Go + Do x2, a month-long matched giving campaign that ran through November. The name came directly from their mission, inspired by the call to \u201cGo and do likewise.\u201d The concept was simple and powerful: every gift made in November would be doubled through sponsor matches.<\/p>\n By starting before Giving Tuesday, they avoided donor fatigue and built momentum that carried into December.<\/p>\n \u201cThe match did more than double dollars. It inspired people to give.\u201d Planning began six months ahead with a shared timeline managed inside Giveffect<\/strong>. Each task: branding, sponsor outreach, campaign page setup, and email sequencing\u2014had an owner and a due date.<\/p>\n Peer-to-peer<\/a> became a reliable engine for new donors. Staff and board members served as fundraising champions, inviting friends and family to give. To make participation effortless and on-brand, the team created a concise media kit<\/a><\/strong> that lived on their website and was linked from the Giveffect campaign page.<\/p>\n What the media kit included:<\/strong><\/p>\n After year-one feedback that too many options felt overwhelming, the 2024 kit was intentionally pared down. Usage increased, messaging stayed consistent, and champions could truly \u201ccopy, paste, post\u201d without needing staff support.<\/p>\n Results tied to P2P and the kit:<\/em> $23,000+ raised, 118 first-time donors in November, with 60 attributed directly to P2P pages.<\/p>\n Running a full month created a clear lane before the year-end rush. It also spread giving across several touchpoints rather than relying on a single day. Using Giveffect\u2019s analytics<\/strong><\/a>, the team monitored donations daily and adjusted messaging to keep energy high. They surpassed the goal as the month closed, and December giving stayed strong.<\/p>\n Giveffect connected every part of the campaign in one system, saving staff time and enabling smarter, faster decisions.<\/p>\n The campaign page, donation forms, and match tracking all lived in Giveffect. Donors saw their impact instantly via a real-time progress bar.<\/p>\n
\nThe Challenge: Standing Out During Year-End Giving<\/strong><\/h2>\n
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\n\u2014 Rachel Shelley, Director of Marketing & Engagement<\/strong><\/p><\/blockquote>\nThe Solution: A Mission-Anchored Match Campaign<\/strong><\/h2>\n
\n\u2014 Good Samaritan Services Team<\/strong><\/p><\/blockquote>\nHow They Planned It<\/strong><\/h2>\n
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\nPeer-to-Peer That Opens Doors And the Media Kit That Made It Easy<\/strong><\/h2>\n
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\nWhy November<\/strong><\/h2>\n
\nGiveffect: The Engine Behind Go + Do x2<\/strong><\/h2>\n
Unified Campaign Hub<\/strong><\/h3>\n
Peer-to-Peer Tools<\/strong><\/h3>\n