{"id":6783,"date":"2025-11-06T14:29:36","date_gmt":"2025-11-06T19:29:36","guid":{"rendered":"https:\/\/wordpress.giveffect.com\/?post_type=video&#038;p=6783"},"modified":"2025-11-06T16:42:46","modified_gmt":"2025-11-06T21:42:46","slug":"year-end-fundraising-ama-last-minute-moves-that-raise-more","status":"publish","type":"video","link":"https:\/\/wordpress.giveffect.com\/videos\/year-end-fundraising-ama-last-minute-moves-that-raise-more\/","title":{"rendered":"Year-End Fundraising AMA: Last Minute Moves That Raise More"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Year-end is crunch time. In this 30-minute \u201cAsk Me Anything,\u201d fundraising strategist Melissa Goodson (Chief Development and Communications Officer at Jewish Family Services of Washtenaw County; BeeGood Consulting) shares last-minute tips, must-dos, and fast fixes to maximize December giving.<\/p>\n<p>Hosted by Yulia Zhernovaya, Head of Growth at Giveffect, this session covers lapsed pledge follow-up, Giving Tuesday momentum, stewardship and retention of major donors, year-end match campaigns, tangible giving menus, Gratitude Week ideas, corporate and community partner round-ups, and a \u201cfinish strong\u201d peer challenge.<\/p>\n","protected":false},"author":4,"featured_media":6784,"menu_order":0,"template":"single-videos.php","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false},"categories":[428,480],"tags":[158,498],"class_list":{"0":"post-6783","1":"video","2":"type-video","3":"status-publish","4":"has-post-thumbnail","6":"category-video","7":"category-webinar-on-demand","8":"tag-fundraising","9":"tag-year-end"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Year-End Fundraising AMA: Last Minute Moves That Raise More - Giveffect Non-Profit Resource Center<\/title>\n<meta name=\"description\" content=\"AMA with Melissa Goodson and Yulia Zhernovaya on last-minute year-end fundraising: pledge follow-up, matches, stewardship, Giving Tuesday momentum, and quick wins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress.giveffect.com\/videos\/year-end-fundraising-ama-last-minute-moves-that-raise-more\/\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Year-End Fundraising AMA: Last Minute Moves That Raise More - Giveffect Non-Profit Resource Center","description":"AMA with Melissa Goodson and Yulia Zhernovaya on last-minute year-end fundraising: pledge follow-up, matches, stewardship, Giving Tuesday momentum, and quick wins.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wordpress.giveffect.com\/videos\/year-end-fundraising-ama-last-minute-moves-that-raise-more\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/wordpress.giveffect.com\/videos\/year-end-fundraising-ama-last-minute-moves-that-raise-more\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wordpress.giveffect.com\/"},{"@type":"ListItem","position":2,"name":"Videos","item":"https:\/\/wordpress.giveffect.com\/videos\/"},{"@type":"ListItem","position":3,"name":"Year-End Fundraising AMA: Last Minute Moves That Raise More"}]}]}},"_links":{"self":[{"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/video\/6783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/video"}],"about":[{"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/media\/6784"}],"wp:attachment":[{"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/media?parent=6783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/categories?post=6783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.giveffect.com\/wp-json\/wp\/v2\/tags?post=6783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}