End of Year Marketing

Leveraging end of year communications/appeal strategies

Date: Friday Oct 22, 2021

Time: 1:00pm - 2:00pm EST

Please be sure to RSVP to secure your spot.


Topics will include:
  • Email Marketing (Creating an email, what to include, donation or campaign links, who should I reach out to?)
  • Direct Mail (EOY letter creation, signature blocks v. HTML signatures, replacement variables (new options)
  • SMS (Text to give keywords, SMS campaigns, target specific donor groups, respond to donors individually)
  • Gift Matching (Double the donation integration, benefits of DTD, checkout flow for donor)
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