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Year-End Fundraising AMA: Last Minute Moves That Raise More

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Year-end is crunch time. In this 30-minute “Ask Me Anything,” fundraising strategist Melissa Goodson (Chief Development and Communications Officer at Jewish Family Services of Washtenaw County; BeeGood Consulting) shares last-minute tips, must-dos, and fast fixes to maximize December giving.

Hosted by Yulia Zhernovaya, Head of Growth at Giveffect, this session covers lapsed pledge follow-up, Giving Tuesday momentum, stewardship and retention of major donors, year-end match campaigns, tangible giving menus, Gratitude Week ideas, corporate and community partner round-ups, and a “finish strong” peer challenge.

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Ad Retargeting: How to Make Your Mission Impossible to Ignore

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Year-end is the noisiest season for giving. Retargeting keeps your mission in front of warm supporters so more visits turn into completed gifts. Hosted by Yulia Zhernovaya, Head of Growth at Giveffect, with guest Kimberly Bottom, Director of Community Engagement at @Feathr, this 30-minute session covers what you need to know to get started fast and put it to work this year.
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Workflows That Work: Turning Data into Action Before Year-End

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You’ve collected donor, volunteer, and engagement data. Now what? In this powerful follow-up to Part 1 of our July Speed Learning Series, Giveffect’s Yulia Zhernovaya and Hannah Fox dive into how growth-minded nonprofits can transform their data strategy into action using smart workflows and automation. Whether you’re planning a fundraising campaign, segmenting donors for Giving Season, or trying to eliminate manual work, this session offers practical tools and real-world examples to help your team work more efficiently and make better decisions.
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Data That Drives Results: Smarter Year-End Strategies for Nonprofits

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Is your nonprofit collecting the right data to meet your year-end goals? Or are you gathering data without a clear plan? In this powerful Speed Learning Session, Giveffect’s Yulia Zhernovaya teams up with Meena Das of Namaste Data to explore how nonprofits can use data more intentionally to strengthen fundraising, volunteer engagement, and campaign effectiveness—without overburdening their teams.
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Capital Campaigns 102: The Four Phases of a Successful Campaign & How to Navigate Them

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You’ve got your campaign vision—now what? Capital campaigns succeed when you know how to move from plan to action, one phase at a time. In the second session of our two-part Capital Campaign Speed Learning Series, join Joanne Curry, Head of Client Success & Principal at Creative Fundraising Advisors, and Giveffect’s Yulia Zhernovaya for a focused 30-minute session that walks through the essential phases every campaign must navigate. You’ll gain a clear understanding of how to move from concept to completion, with strategies to keep your team aligned, your donors engaged, and your momentum strong.
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Capital Campaigns 101: What Every Nonprofit Needs to Know Before You Launch

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In the first session of our two-part series on Capital Campaigns, Joanne Curry, Head of Client Success & Principal at Creative Fundraising Advisors and Giveffect’s Yulia Zhernovaya break down what every nonprofit needs to know before launching a capital campaign. From defining your big vision and aligning your team to warming up key donors and building the internal infrastructure for success, we’ll share actionable tips and pitfalls to avoid.
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QuickBooks Online 101 for Nonprofits – Why It Matters & How to Get Started

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In the first session of our two-part QuickBooks Online series, join Gregg S. Bossen, CPA PC & Creator/President QuickBooks® Made Easy™ and Giveffect’s Yulia Zhernovaya for a quick 30-minute Speed Learning Session where you’ll learn why you should use QuickBooks Online in the first place and the essentials of using the tool to simplify your nonprofit’s financial management.