Year-end is crunch time. In this 30-minute “Ask Me Anything,” fundraising strategist Melissa Goodson (Chief Development and Communications Officer at Jewish Family Services of Washtenaw County; BeeGood Consulting) shares last-minute tips, must-dos, and fast fixes to maximize December giving.
Hosted by Yulia Zhernovaya, Head of Growth at Giveffect, this session covers lapsed pledge follow-up, Giving Tuesday momentum, stewardship and retention of major donors, year-end match campaigns, tangible giving menus, Gratitude Week ideas, corporate and community partner round-ups, and a “finish strong” peer challenge.
On lean teams, everyone wears multiple hats, but that doesn’t mean you’re actually working together. More often, you’re working in parallel, heads-down…
Year-end is the noisiest season for giving. Retargeting keeps your mission in front of warm supporters so more visits turn into completed gifts. Hosted by Yulia Zhernovaya, Head of Growth at Giveffect, with guest Kimberly Bottom, Director of Community Engagement at @Feathr, this 30-minute session covers what you need to know to get started fast and put it to work this year.
This guide shows you how to build a campaign that stands out, engages donors, and drives results before year-end. Inside, you’ll find proven steps and templates to plan, launch, and measure success with confidence.
