Retaining donors is the key to sustainable fundraising. Research shows that it costs five times more to acquire a new donor than to retain an existing one.
Yet, many nonprofits focus more on bringing in new donors than keeping the ones they already have. This is a costly mistake—retained donors tend to give larger and more frequent gifts over time, providing a stable foundation for an organization’s fundraising efforts.
This guide provides practical, step-by-step strategies to improve donor retention rates and build lasting relationships with supporters.